Save the Arctic

60 high profile celebrities wearing original t-shirts designed fashion icon Vivienne Westwood.

The Luxonomist. 24/07/2015
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Save The Arctic Collection by Vivienne Westwood. Click to buy

60 high profile celebrities have joined the campaign to Save the Arctic. Right now, their photos are on display on the London Underground, near Shell’s HQ. Shell could start drilling for oil in the beautiful Arctic in a matter of days.

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Save The Arctic Collection by Vivienne Westwood. Click to buy

The photos – shot by world renowned celebrity photographer Andy Gotts MBE – see them wearing original t-shirts designed fashion icon Vivienne Westwood.

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Save The Arctic Collection by Vivienne Westwood. Click to buy

If you take a trip through London Waterloo underground station this week, you won’t fail to spot Greenpeace’s Save the Arctic campaign lining the escalators.

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Save The Arctic Collection by Vivienne Westwood. Click o buy

Launched yesterday and on display until Sunday 26th July, the exhibition comprises of 60 muted colour portraits of celebrities shot over a period of eighteen months by award-winning photographer Andy Gotts MBE.

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Save The Arctic Collection by Vivienne Westwood. Click to buy

Each person in the campaign is wearing a Vivienne Westwood Save the Arctic organic unbleached cotton t-shirt and all profits from the t-shirts go directly to Greenpeace.

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Save The Arctic Collection by Vivienne Westwood. Click to buy

The exhibition aims to raise awareness for the protection of the unique and fragile Arctic and is situated along the escalators leading up to the London HQ of oil company Shell, who are due to start drilling in the Arctic this month.

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Save The Arctic Collection by Vivienne Westwood. Click to buy

To launch the campaign, Vivienne enlisted the help of Leebo Freeman and Sadie Frost sporting their own Save the Arctic t-shirts along with photographer Andy Gotts. Taking a few trips up and down the escalators, checking out the portraits and posing for a few pictures themselves, heads turned as the morning commute became a lot more interesting.

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