Massimo Dutti Opens First West Coast Store

Massimo Dutti, a fashion concept belonging to the Inditex Group, begins its commercial activity on the West Coast with its first store at South Coast Plaza located in Costa Mesa, California, which is known for its luxury shopping experience.

The first Massimo Dutti store on the West Coast features an innovative interior design that reinforces the role of fashion. With 8,891 square feet of retail space, spanning one level, the store will house the men’s, women’s and accessory collections.

The new Massimo Dutti store image is based on a progressive evolution of the boutique concept that identifies the brand. Based on finishes and shapes that aim for a warmer, more contemporary retail space environment. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details.

Fall returns with a campaign seen through the lens of Mario Testino and the models, Cameron Russel and Sean Richard O´Pry, interpreting Massimo Dutti in a Collection replete with unique fabrics, colors and sensations. Massimo Dutti reveals its most daring side in this collection that goes beyond the habitual fall pieces featuring boho styles that contrast with the core minimalist collection.

Eclectic, casual and authentic are the three words that perfectly define the city of New York and everything from which Massimo Dutti drew inspiration to create the New Limited Edition Collection. This collection could not be better represented through the visions of top models Liu Wen and Mathias Lauridsen, and influencers Sofia Sanchez de Betak and Mathew Avedon. They reveal their favorite spots in New York to us, decked out in sizzling modern pieces, with grey tones and small touches of white, a must for the upcoming winter.