São Paulo choices Under Armour
The Multi-Year Partnership Launches in May 2015.
Under Armour announced a multi-year technical sponsorship ofSão Paulo, the most successful club in Brazilian Football. Beginning this May, the club’s First team and Academy teams will be outfitted in Under Armour designed and manufactured match-day kit and training wear. Authentic and replica product for the club’s supporters around the world will be available inBraziland through UA.com.
«São Paulohas played a significant role in football becoming a cultural passion for Brazilians as well as spreading the flair and electric style of play that has become a symbol of the country’s everlasting impact on how the game is played on pitches all over the world»,saidPeter Murray, VP of Global Brand and Sports Marketing, Under Armour. «Their tradition of winning, development of young footballers and strong reputation for embracing innovation makes them a great fit for Under Armour. This partnership will further accelerate our expanding presence in football». The brand will unveil the club’s new match-day kits before the start of the 2015 Brasileirao Serie A season.
In addition to winning six national titles, the club has won 12 international titles including three Libertadores da America and three club world championships. São Paulojoins Under Armour’s growing global football roster, which includes Tottenham Hotspur ofBarclay’sPremier League, Colo-Colo of the Chilean Primera Division, andCruz Azuland Toluca of Liga MX. US International and Major League Soccer starJermaine Jonesjoined the brand inOctober 2014and the brand recently announced a partnership with Dutch soccer phenom Memphis Depay, who is the youngest-ever player to score forHollandin a World Cup.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is inBaltimore, Maryland