The Diddy newest fragrance: 3AM

Entertainer, entrepreneur and three-time award winner for his signature fragrances, Sean «Diddy» Combs announces the launch this spring of his next and most highly anticipated new fragrance:3AM.3AMis a luxurious scent designed for those who take chances and live without regrets. The fragrance begins forcefully with an exotic intensity, combining sensual fruits and the richness of precious woods that are captivatingly addictive. Top notes of vibrant Bergamot and Mandarin blend with Cardamom in a wave of effervescent energy.

The rich essence of Geranium and Fig Leaves is warmed by an intoxicating pulse of Orange Blossom that at the heart, crafts a smooth, provocative signature. Fresh Tonic Accord and Cool Skin nuances wrap the wearer in an undeniably sexy finish. The signature element of absolute freshness reinforces a sophisticated style that covers up the sins that come with the dawn.

Architecturally inspired, the bottle is translucent with a flash of red, designed as a luxe object of desire while incorporating sleek edges that evoke the city landscape.3AM‘s presence is felt even before the scent escapes the packaging. Sean John Fragrance brand is licensed and manufactured by Jacavi Beauty Group, an innovator and supplier of proprietary fragrance and beauty care products. Sean John Fragrance brand is distributed by Parlux Ltd., a global beauty company that designs, manufactures markets and distributes prestige fragrances and related products, and has been in business since 1987.

Sean John, a privately held company, was created by music icon Sean «Diddy» Combs and made its fashion debut with a men’s sportswear collection for the spring 1999 season. In 2004, Sean «Diddy» Combs for Sean John was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. With annual retail sales inthe United Statesof over$525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. The Sean John product is available at Macy’s stores across the country.