Cachet Hotel and Drai’s Enterprises Joint Venture in China

Cachet Hotel Group (CHG) and its joint venture partner Drai’s Enterprises (Drai’s) announced expansion plans for Greater China with the unveiling of the venture’s first venue, Drai’s Noir, opening at Cachet Boutique Hotel in Shanghai in December 2015. The venture has chosen Shanghai, China – the country’s largest city by population – for its launch of the first Drai’s venue in Asia. Drai’s Noir will be located on the second floor of the award-winning Cachet Boutique Shanghai hotel. Spanning nearly 1,000 square meters, the venue will include an ultra lounge, exclusive VIP room and a high-energy main room with views of the famous Nanjing Road.

«Shanghai was a natural selection for our first foray into China,» said Michael Gruber, president and partner at Drai’s. «It’s such a vibrant and cosmopolitan city; we think it’s the perfect spot to launch what will be a string of venues in China that will set a new standard for high end nightlife in Asia.» Founder and creator Victor Drai adds, «Drai’s is an iconic Las Vegas experience and as we envision Drai’s Noir in Shanghai I’m using everything that we know about nightlife and entertaining and distilling it to create an exceptional experience everyone can savor.»

Designed by Victor Drai himself, Drai’s Noir will feature a multi-faceted experience in design, style and ambiance. Comprised of four distinct spaces, the Grand Staircase, Library, Main Living Room and Bedroom, Drai’s Noir Shanghai will offer guests an experience unique to the city’s thriving entertainment scene. While the Main Living Room will be the pulsating heart of the lounge featuring the best beats spun by celebrity DJs and table service for guests aiming for the spotlight, those looking for a more intimate vibe will find exclusive, intimate niches perfect for smaller groups.

The much anticipated nightlife destination is currently undergoing transformation and is scheduled to open on December 20, 2015. The CHG/Drai’s partnership is focused on the development and management of Drai’s nightlife brands in the most sought after destinations in China, both as a stand-alone venue and within hotels and mixed use developments. The venture plans to open multiple nightclubs, noirs and supper clubs in five new cities per year.