Latest Seiko Boutique Opens in Frankfurt

Seiko Watch Corp. announced on July 21 that around 100 guests gathered in the prestigious Bockenheimer Strasse area of Frankfurt on July 17 to celebrate the opening of a new Seiko Boutique. The boutique was inaugurated in fine style; a traditional fanfare of trumpets was followed by the cutting of a ribbon.

2015 marks the 55th anniversary of Grand Seiko, Seiko’s luxury brand. A special photographic exhibition about Grand Seiko, first seen at Baselworld in March, was presented in Frankfurt to coincide with the boutique opening.

More than 30 photographs from this exhibition were on display as part of the RAY 2015 photography triennial exhibit, of which Seiko is a principal sponsor, on July 17 and 18 at the Thurn und Taxis Palais.

In the exhibit, the diverse aspects of Grand Seiko attracted the attention not only of watch lovers, but also of the general public. More of these photographs will be exhibited at the Seiko Frankfurt boutique until the end of July.

The new Seiko Boutique in Frankfurt showcases Grand Seiko, as well as Seiko’s prestige collections, Astron and Prospex. In these collections, the visitor will see the uniqueness of Seiko’s craftsmanship and industry-leading technologies.

Seiko Watch Corporation is a wholly owned subsidiary of Seiko Holdings Corporation, which was established in 1881. For more than 130 years, Seiko has brought innovation to the watch industry with achievements that include the world’s first quartz watch in 1969 and the world’s first GPS solar watch in 2012.

Seiko’s founder, Kintaro Hattori, defined Seiko as the watchmaker that would be «Always one step ahead of the rest.» Today, Seiko is as committed as ever to this goal.