Movado’s New Brand Ambassador

Movado launches a newly designed state-of-the art website, and has named American actress Alexandra Daddario as the newest face of the Swiss watch brand. «We are excited to announce the launch of a new website and introduce our newest brand ambassador, Alexandra Daddario,» said Mary Leach, Chief Marketing Officer, Movado Group. «The new website showcases Movado through a fresh new lens, while Alexandra will enrich and energize our marketing campaign with her multi-faceted talents.»

Gearing up for a dynamic second half of 2015, Movado recently relaunched its digital flagship website Movado.com on Demandware’s Commerce Cloud solution. With a thoroughly new modern look and feel, the new Movado.com offers a content rich and responsive site with stunning visuals that explore the world of the legendary watch brand from a fresh new perspective.

Movado’s newest brand ambassador, Alexandra Daddario will be seen in Movado’s advertising campaign shot by fashion and celebrity photographer Yu Tsai. A rising talent, Daddario’s breakout role on the 2014-Emmy nominated HBO series True Detective drew massive critical and viral media attention and established her as a sought-after actress to cast. She most recently starred in this summer’s epic blockbuster San Andreas – the physically demanding role affirmed Alexandra’s star quality and acting versatility. Upcoming films include The Layover and The Choice.

Movado Group, Inc. designs, manufactures, and distributes Movado, EBEL, Concord, Coach, HUGO BOSS, Lacoste, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari brand watches worldwide.