The Sturgis Collection

Award-winning artist and jewelry designer, Steve Soffa debuts a new licensed line of Sturgis 75th Anniversary Commemorative timepieces and jewelry to celebrate the renowned motorcycle rally. The new collectable line boasts creative interpretations of Sturgis’ 75th logo, bearing holographic authentication of officially licensed Sturgis product.

While Soffa’s timepieces and custom designs earn a high-end price point, The Sturgis Collection will be affordable, ranging from $79 for a creatively logoed dog tag to $899 for a more embellished, customized timepiece. Other one-of-a-kind collector items will be created. Soffa will donate a portion of sales to selected Veterans’ organization to recognize service in the US Military, continuing his philanthropic philosophy.

Soffa’s talent for wearable artistry is rooted in his passion for motorcycling where he is known for high-end «biker» jewelry. Soffa is also recognized for designing the championship bracelets for the World Series of Pokerand has won numerous awards for jewelry and watch creations.

«I wanted to create something special for everyone who loves Sturgis and the bike industry as much as I do, so they can own a piece of this legendary rally», says Soffa, «My Sturgis 75th Anniversary Commemorative line conveys my personal expression through individualized design, materials and symbolism and makes the perfect Sturgis souvenir, collectable or gift for fans, riders and anyone who wants a piece of statement jewelry».

Since 1993, Steve Soffa has been creating handcrafted art, jewelry and timepieces; his designs have been used to brand companies like Sony, Apple, Universal and Oracle. His focus shifted to customized works of art, embraced by the motorcycle, luxury automobile, poker, tattoo and body art communities. His World Series of Poker championship bracelets brought his work media acclaim, but his sizable group of collectors and fans now includes all walks of life and business.