Erwann de Kerros’ boots are usually dusty with desert sand, or dirty with mud from the rainforest. This adventurous Breton have been exploring remote locations all over the world during more than a decade in order to find tasty, rare or precious spices and herbs. His findings are able to transform a tasteless dish, filling it with exotic flavors and distant echoes.
A pure white salt with an icy appearance which is born under the burning sands of White Desert of Egypt, and whose secret location is only known by a Bedouin family; an ancient and powerful blend of spices that 70 families of the Mapuche Indians produce in Tierra de Fuego; the enigmatic Blue salt of Persia; black and red Hawaiian salt, full of telluric power…
Terre Exotique catalog, the brand that De Kerros founded in France 15 years ago, has now about 400 references: 150 whole or powdered spices, 110 different types of salt, 55 types of pepper, herbs, spices, mustards, oils, sugars … Most of those treasures come from small local producers. This universe of flavors is sold today to deli shops and catering service in 50 countries, generating a turnover of about 6 million euros.
«I had a farm in Africa …» Erwann of Kerros might well paraphrase the immortal words of Karen von Blixen in her memories book Out of Africa. It all started in 1993 in Cameroon. There he discovered an abandoned plantation of Penja pepper, a fruit that grows in volcanic soil and in a very humid climate. He managed to convince a small community of local farmers to revitalize the crop together and there, raising this intense woody taste pepper, he spent four years. The spice became the first product certified by a quality of origin seal in Africa.
On his return to France, armed with a grinder, he devoted himself to visiting chefs and publicize its findings. He found that there was great curiosity about the product and the invigorating power the exotic spices cuisines could offer to Western cuisine. Since then, he has toured more than 30 countries, always accompanied by a notebook in which he writes about local traditions and gastronomy and the stories of families who cultivate, harvest or collect each product. «We want to convey the magic and the ability to make you dream that every spice, herb or seasoning has», explains Patricia Rousseau, of Terre Exotique.
The popular British chef Jamie Oliver restaurant in Singapore or three Michelin stars Georges Blanc electrify their dishes with products from Terre Exotique, which can be found on the shelves of Harrods, Galeries Lafayette or the Grand Epicerie de Paris. In Spain they are available at the Gourmet Club of El Corte Inglés and in the beautiful showroom that the firm has opened in the heart of Barcelona, in the gourmet meeting point LE18 (c/ Diputación 18), which acts as embassy for the brand, the first one opened by the company outside France.
A trip around botany, cuisine and culture of the world
With over a thousand points of sale worldwide, and many kilometers traveled, the curiosity of the alma mater of Terre Exotique drives him always further. Erwann of Kerros, Patricia Rousseau explains, returned from Ethiopia a few days ago. What new findings of aromas and flavors has he brought in his suitcase? Until we can discover them, we have selected some curious products which fascinates us:
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