Pirch, «The New Concept»

Pirch, a retail pioneer that has brought sweeping change to the appliance and plumbing industries, will open its award-winning concept at the Garden State Plaza in Paramus, New Jersey. This location is the eighth showroom, and the latest addition to the company’s expansion plan.

Catering to a highly diverse consumer base, PIRCH welcomes everyone from homeowners in the midst of construction to those in search of instruction, insights or ideas for their homes. Regardless of customers’ objectives, the fully-interactive showroom promises guests a sensory tour de force leaving them educated and informed whether shopping for a single appliance or looking for inspiration for a complete renovation.

Reaffirming its dedication to world-class, innovative design, Pirch  again collaborated with internationally-acclaimed Fitch  on the interior architecture and design of the 20,000 square foot store. The location will echo PIRCH’s other showrooms with its signature «try before you buy» concept that features functional vignettes with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths – all presented in a warm and welcoming space by a staff of experts ready to help no matter the project size or scope.

Pirch was founded in 2009 by a group of seasoned entrepreneurs and business leaders who set out to prove that shopping for appliances and plumbing products could be inspirational. Now in the midst of a national expansion, the award-winning store has redefined not only an industry, but retail at large. Driven by an unbridled passion to reinvent the entire retail shopping experience, Pirch  carefully curates and presents only «best of class» brands for indoor and outdoor kitchens, the laundry room and the bath. The result is a «one-stop-shop» where guests can focus on what they want to do, rather than what they want to buy.