LookLive.com, a startup that sells the apparel you see on TV shows, will be adding the complete Season 3 wardrobe of House of Cards’s main characters just hours after airtime today February 27th.
LookLive indexes the top TV shows and outfits of the top 100 US celebrities. For the release of House of Cards Season 3, clothing worn by all major cast members will be indexed at midnight PDT on February 27th. Season 3’s wardrobe will be added to the already published and accessible Season 2 content.
«We’re excited for the release because we’re fans of the show first and foremost», says brand marketing director Ruben Trustfull. «The community on LookLive.com is as excited to see what Frank and Claire are wearing as much as they are to binge watch this coming weekend, and we want to give them something they can’t find anywhere else».
He added, «The show’s characters are largely defined by their wardrobe. Frank’s power suits help him dominate a room when he walks in, and nobody uses clothes like body armour the way Claire does. Claire wouldn’t be Claire if she dressed like Hilary Clinton».
LookLive lets you «shop what you watch» by indexing the clothes from hit TV shows, celebrity events and music videos. Viewers can easily search for and buy coveted items featured in House of Cards, Keeping Up with the Kardashians, and more. Search by show, actor or character. The original items they wore, and low-cost alternatives, are always shown.
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