Kari Gran Boasts 200% Sales Growth
Kari Gran secures national distribution all products natural skin care and beauty products
>Consumers are rapidly kissing chemicals goodbye when it comes to their beauty routine, and all natural beauty brandKari Granis reaping the benefits to the tune of unprecedented company growth, including a recently inked national distribution deal. Today, the company announced its popular Lip Whips have been picked up by beauty retailer Sephora, marking the first timeKari Granproducts will be available on retail shelves nationwide and ushering in a new era for this boutique eco-luxe brand.
«Having launched just a few years ago, this is a huge step for our business to have been invited to the party by Sephora», saidLisa Strain, co-founder ofKari Gran. «We believe this is a testament to the growing consumer demand for all natural products with good-for-you ingredients».
A selection of the company’s mega-popular Lip Whips will be available at Sephora.com starting inMarch 2015, and will be in 300 Sephora U.S. retail locations by the end ofApril 2015, in the highly coveted «Beauty on the Fly» section. The Lip Whips contain a soothing combination of organic oils, organic beeswax and natural vitamin E, adding a smooth finishing touch that works equally well alone or paired with lipstick. Each Lip Whip is packaged in a petite screw top pot and retails for$15-$20depending on color.
While many beauty brands churn out an overwhelming number of products that overpromise,Kari Grandoes the opposite. Channeling the «little black dress» approach of less is more, the fullKari Granskin care and beauty line is handcrafted and hand poured using the finest all natural, wild-harvested and non-GMO ingredients available, the skin care line includes a simple three-step system using Cleansing Oil, Hydrating Tonic and an Essential Serum, plus the Lip Whip. Rounding out the offerings,Kari Gran’snewly launched mineral makeup line includes a Foundation and Concealer in multiple shades, one shade each of Blush and Eyeshadow, and a sheer Setting Powder.
«Our growth is significant when you look at the fierce competition within the beauty market – here we are doing the opposite of the competition in terms of product depth and what we promise, yet our business is exploding», continued Strain. «Our online store launched in 2012, and in 2014 we posted more than$500,000in revenue, a 200% year-over-year jump. Clearly, we are filling a need for the countless women who seek chemical-free simplicity, and who are tired of the empty promises and being told they need to be ‘fixed'».
Kari Granwas founded in 2011 afterKari Gran(the namesake herself) battled an autoimmune thyroid disorder that caused her to take a second look at the beauty products she put on her skin. What she found wasn’t pretty. Most beauty products on the market are full of parabens and toxins, which are released into the bloodstream through topical application, and have been linked to very serious diseases and hormone disruption. Kari decided to adopt a natural approach instead, and after trying and failing to find a sexy, luxurious take on «green» beauty products, she set out to create her own.
«The European Union has already adopted eco-friendly beauty products as the norm for quite some time, and now we are seeing the change take shape here in the U.S. and we’re proud to be a part of it», commented Gran. «Consumers are more aware than ever about what they put in and on their bodies, and it is exciting to see this awakening when it comes to what true beauty is when you let it happen naturally».
Kari Granis a luxurious all-natural skin care brand that provides a simple, elegant and clean solution for everyday skin care. Its signature product line is a plant oil-based skin care system, made of all natural plant and essential oils. All products are paraben and toxin free, and are hand-poured in small batches form the company’s lovelySeattleheadquarters. Founded in 2011,Kari Gran’smission is to educate people about healthy skin care, and promote a holistic, natural approach to a beautiful complexion.