This is the case of Liu.jo. Its owners, Marco and Vannis Marchi say «Since its first steps in one of the best “made in Italy” apparel clusters to the opening of a 350 m2 flagship store in one of the world’s most important cities, year after year Liu.jo has written the chapters of a story that came to become a full fledged entrepreneurial philosophy that stemmed from a particular take on the contemporary woman».
Truly this brand has the characteristics for triumphing. But this is not merely the essential. A brand must send us a complete message for transforming our imaginary. The best in this brand is its creative philosophy, devoted to the enhancement of the natural femininity and beauty of every woman. It is expressed through a style that is refined, glamorous and is always open to individual interpretations.
Their work is defined by:
In 2014 Dree Hemingway was chosen the new icon of Liu.jo. Her characteristics are:
She is the ideal star of a brand that has made femininity and international appeal its strengths.
Shops in Spain:
I think, the brands mustn’t forget to communicate a message to improve personal development of people.
References: Lou.jo and Àlex Barrau by finallypress.com Photos courtesy Liu.jo
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