Fusing athletic sensibilities with classic heritage details, UGG a division of Deckers Brands is introducing its brand new exclusive technology, Treadlite by UGG, into its Men’s Spring 2015 collection. Treadlite by UGG offers a supremely lightweight and ultra-durable outsole compound that leverages proprietary RMAT technology – a new material compound with rebound and durability that offers phenomenal grip and exceptional rebound when used as an outsole. UGG is the only casual footwear brand harnessing this innovation.
Treadlite by UGG debuts its collection-defining low profile outsole that is equal parts lightweight, flexible and durable on February 1st as part of its Fathom collection. The collection will be sold at UGG stores, on uggaustralia.com and at select retailers, including Nordstrom, Lord & Taylor, Zappos, Dillards and Bloomingdales. Ranging in price from $120 to $140, the Men’s Spring Fathom collection features six styles in a variety of sandals and sneakers.
Stuart Jenkins, Senior Vice President Innovation and Product Development: «UGG is a brand that is committed to innovation. We are constantly improving our products to bring customers the highest quality experience and unsurpassed comfort across all of our product categories. The technology that went in to creating this ultra-lightweight yet exceptionally comfortable and durable outsole for Treadlite by UGG™was a natural evolution for our comfort casuals».
Paving the way for the future of the men’s casual category, Treadlite by UGG is poised to redefine comfort casuals by infusing traditional silhouettes with a cutting edge outsole that includes the following benefits:
Starting in Spring 2015, the new Treadlite by UGG outsole will be utilized in Men’s, Women’s and Kids’ styles.
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