Virgin America Gets A New Pair Of Shoes

Virgin America, the California-based airline known for bringing the fun and style back to flying, and Zappos, the leading online shoe and apparel retailer, today announce a unique partnership with the unveiling of the limited edition ‘Virgin America Pump in Concourse Red.’ Virgin America’s in-flight teammates debut the chic new pump onboard flights as of this fall.

The pump is also available to the public exclusively on Zappos.com with $10 from the sale of each shoe donated to the American Heart Association to support awareness, research and education programs aimed at combating cardiovascular disease. This runway-worthy pump is in Virgin America‘s signature red – the same sparkly shade used on the airline’s plane livery – and effortlessly transitions from airport concourse to a night on the town.

Marrying fashion and comfort, the patent leather heel is built for dashing down the airport concourse – with features like extra insole padding and a limber, rubber sole for better grip. The airline is launching a «Get Pumped for Vegas» sweepstakes to offer travelers a chance to kick up their heels and win the ultimate high-style getaway for two to Las Vegas with mood-lit flights on Virgin America, a two night stay at The Cosmopolitan of Las Vegas, a $1500 Zappos Gift Card and a personal stylist to help pick out the perfect outfit for a night on the strip.

«Our mission at Virgin America has always been to bring back a bit of the style to flying – and our sleek aircraft cabins and design-forward in-flight uniforms have helped do just that.  By partnering with Zappos, we’re now looking to take that a step further with the custom-designed Virgin America pump,« said Luanne Calvert, Chief Marketing Officer at Virgin America. «Travel can be stylish and fun – and this limited edition shoe was designed with an eye for both function and fashion.  Created to be both comfortable and chic, it is the perfect travel accessory.»