«The Best Performing Shirt in The World» by Enro

Enro, the leading innovator of luxury non-iron shirts as well as lifestyle sportswear for men, announces the introduction of «The Best Performing Shirt in The World». This shirt offers the ultimate crisp, professional look combined with Enro’s «E-Luxe Performance», featuring patented cooling technology and stain-release finish, UVA and UVB protection, a wrinkle-free, non-iron finish, and more. It’s the easiest way for men to look impeccable and feel great all day long with unparalleled performance features built into their dress shirts.

In addition, Enro also announces the launch of its e-commerce website.Euro will bring the brand’s full luxury dress and sport shirt collections to men across the country, offering luxury-inspired styling combined with performance technologies never before seen in the market.

«With the launch of Enro.com, we have used all of the latest technologies to create a first-class retail experience for our customers», saysLance Itkoff, President of The Apparel Group, the parent company of Enro. «And, the launch of our new dress shirt is the most dynamic advancement in luxury performance in more than 20 years. Featuring E-Luxe Performance, this collection has been re-engineered from fabric to finished garment».Since 1919, the Enro brand represents the pinnacle of the Shirtmaker’s art. Meticulous craftsmanship melds with exclusive technology to produce a garment that delivers a refined appearance, uncommon comfort and unparalleled performance. In addition to Enro.com, Enro is also available in hundreds of the finest specialty stores across the U.S.