Loewe: Vanguard & Tradition

Loewe has its origins in the nineteenth century. Since its inception has opted for modernity and luxury. Who think in Loewe like a classical brand, are something moony , nothing else needs to take a look at any of his clothing collections, bags and accessories as well as designers and architects who Loewe have chosen throughout his career during the last three centuries for their logos, branding, shops, and collections.

Loewe is and has always been Spanish craftsmanship, modern, international design, architecture and even not only in every corner of their stores but on the proportions and style of their handbags, clothes, perfumes – yes, even Perfumes- packaging, in sublime  and excellent degree.

We feel and want Loewe as the quintessence of Spanish luxury brand although  in 1996   was acquired by the French luxury emporium LVMH (Louis Vuitton Moet Hennessy) owned by Bernard Arnault, who has promoted the expansion international brand already begun in London, Hong kong and Tokyo. I remember in the 80s to work as Loewe store manager was required to speak Japanese.

The new graphic identity created by Jonathan W. Anderson can not better define the values of tradition and modernity of the brand. He has reinvented the most famous logo of Loewe (created by Vicente Vela in 1970), after an arduous research in the files and   stores of Lowe.

Leather: Loewe bags are the main object of desire. I propose this backpack in color of Capri corals  , where you may spend your summer. I love it because its design speaks of the breakdown of bags Loewe, that in  1979 contributed to the world of fashion by the hand  of Renzo Zengiaro and because it reminds me a sail too.

Loewe leather have the named «Loewe touch  «, because it is the best on the market: the Napa 7000. In 1945 Pérez Rozas designed handbags in boxcalf -soft and somewhat rigid in its three versions- for Loewe.

Loewe bags are an investment, its models are reinvented over the years, remain in the closet for generations. In many of my previous articles you´ve seen that I use Loewe bags like  accessory. They are different to any other proposals on the market. The iconic bag par excellence is the Amazona, launched in 1975. About the Amazona have run endless rivers of ink but nothing like   this wonderful sculpture will  transmit to you , which was exposed in the main shop window Shanghai.

If anything has characterized Loewe is for each step firmly and securely. With a very personal mixture between craftsmanship and latest trends, they have even created more than once, always wrapped in top quality.  Besides each time adapted to changing market circumstances, masterfully. All this is concentrated in these espadrilles from John Allen collection for this summer.

On the web you have more colors and even another model in linen. I chose this blue because it is the same as the domes of Santorini. So Mediterranean! There are many legends throughout the villages bordering the mare nostrum on good luck provided by this color.

Loewe Man: Since the first store Loewe Man located in Serrano (Madrid) opened in 1986, it has been a while, but the brand has continued to evolve at the same rate throughout its history, hiring the best creative directors and even «Greats»  such as Giorgio Armani and Karl Lagerfeld were responsible for several of his collections at the 80s and that they didn´t sign. This is an example of enormous prestige of the brand in the fashion world, they did this,  for love, admiration and affinity with Loewe, there is no any reason that they can be convinced, they were on top at those moment too.

These items of the SS 2015 collection I consider a «must have» for each of them. You may seem extremely classic. I´ve done this with every intention. In 2013 Jonathan W. Anderson was named Creative Director of the house, these  are pieces of the SS 2015 collection designed by him, for who think Anderson is too bold or androgynous I´ll say that this young Irishman has the entrepreneurial vision of the world of fashion at par that creativity and genius in the head.

You can combine as you please get one or another type of look. You´ll   have a  monochrome outfit with the polo, suitable for any age and style. A silk striped shirt is a classic and a jewel,   its cuts make it extremely comfortable, will give a casual touch so grateful these days.

At least in summer, you should always carry a swimsuit, appropriate footwear, cover up and towel. It is more than probably  that  a lunch or dinner end up in the pool or sea. This year, Loewe has made a couple of models that you can see in store, I advise you Loewe Swimwear  always, they are of extraordinary quality and you´ll look great.

Perfumes: Each and every Loewe perfumes are bestseller. Since that Loewe launched in 1972  L Loewe and Loewe pour homme the following year, they are maintained between the most sold through the years. And is that not only care for the scent, packaging is something special for each of them, these change  with the seasons, promotions, etc. It is even designed by famous painters: Art, as it´s the art of a good perfumer.

For this outfit I propose Esencia of Loewe pour homme, my favorite. Born in 1987. One of his first advertising campaigns consisted of an empty jar and the phrase «full of memories», the fundus photography was impeccable. I wish you  for this summer for  great  experiences to fill your line of  Esencia  of Loewe.

John Allen Collection: This year we have to mention the collaboration of John Allen, the master of color and fabrics. He have made two models of towels inspired by English landscapes.

 Future: There is no summer without sunglasses. These have a marked Loewe touch. I recommend you to look at the dazzling future of  Loewe both in its international expansion as the forefront of design, retaining the marked Spanish craft  flavor.

There is much more to say about Loewe, its history and collections, the foundation … at another time will be. Meanwhile, enjoy this exquisite video: Loewe, Masters of Leather.