GUESS Announces Gumball 3000 Partnership

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories.

For this year’s 2015 Gumball 3000 Rally, #StockholmToLasVegas, GUESS has enlisted its very own roster of GUESS Girls, Danielle Knudson, Simone Holtznagel and Natalie Pack to take the wheel and join GUESS x Gumball 3000 on an exciting journey beginning May 23rd and ending May 30th. The drivers will be traveling within two continents and across five countries, beginning in Stockholm, Oslo, Copenhagen, Amsterdam, Reno, San Francisco, Los Angeles and ending in Las Vegas.

To celebrate this exciting collaboration, GUESS has designed a limited edition Gumball 3000 Driver Jacket commemorating the 2015 Stockholm to Las Vegas rally.  Offered in red and white leather, these exclusive jackets will be distributed to the GUESS drivers, which will be known as the «#GUESSVipers» as well as a selection of influencers and celebrities to wear.  Other rally drivers and participants will sport a black denim racing jacket to wear on their journey from Stockholm to Las Vegas.

The GUESS x Gumball 3000 advertising campaign, directed by Paul Marciano, CEO and Chief Creative Officer for GUESS, Inc., and shot by Canadian fashion, art and music photographer, Raphael Mazzucco, features the confident and sexy GUESS Girls, Danielle Knudson, Simone Holtznagel and Natalie Pack shot alongside three custom DODGE / SRT Viper x3 cars designed by world renowned muralist and L.A. native, Tristan Eaton.