In this case, we are going to need three words, instead of two, for defining the characteristics of March 8 th in the XXI century: digital-fashion-woman. About Acquity Group/Accenture,»Enter the INTERNET OF SHARING THINGS. As more objects become connected, new ways of de riving value from them will become possible for consumers, shared access being one .
The Collaborative/‘Mesh’ economy has long been predicted, but the coming months will see it start to become a consumer reality via the INTERNET OF SHARING THINGS. One signal: currently only 4% of consumers own an in home IoT device, but nearly two- thirds plan to buy one in the next five years ( August 2014)»).
Recently, has been celebrated the «Digital Mum Day». In fact, knowledge and information technology have contributed so much to women development in the society. The world of fashion is a special environment for this development. I want to show the women, that could represent the three words of March 8th.
They are three women that feel the fashion and want to communicate one different face of it. Who have the information, have the power. The XXI century as the Middle Age is for women.
References: www.ine.es/inebaseDYN/cp30321/cp_inicio.htm Trendwatching. 10 TRENDS f or 2015.
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