Robert Redford’s Sundance Retail Expansion

Sundance Catalog, a leading lifestyle brand retailer, is excited to announce plans for its new store expansion. Two newly designed retail locations will open in 2015, with up to five additional stores planned for 2016.  Founded in 1989 by famed actor and director Robert Redford, Sundance Catalog is a premier lifestyle brand retailer of women’s and men’s apparel, footwear, jewelry and home decor. The company opened its first store in 2007 and currently has retail locations in California, Colorado and Utah.

According to CEO, Matey Erdos, «We are excited to embark on our next phase of retail growth.  With a highly productive catalog division and a recently enhanced e-commerce platform in place, we are confident our customers will enjoy the benefits of a growing retail network.  Having recently celebrated our 25th anniversary, we feel the time is right to lay the foundation for the next 25 years of growth.»

Sundance Catalog, with its strong historical commitment to the artisan community, offers a unique environment for artists and craftspeople to reach a broad audience of enthusiasts.  Erdos continues, «We have the privilege of curating distinctive, artisan collections, many items of which are exclusive to Sundance Catalog.  We feel it is important to bring these collections directly to our customers, and the retail environment we have so carefully designed does so in a distinctive and captivating way.»

Sundance Catalog will be opening two new locations this year, the first store in the Edina Galleria in Edina, MN, in September and a second store in the NorthPark Center in Dallas, TX, in November.  The company plans to continue its retail growth with additional stores targeted across various locations nationwide. Future locations will include malls, shopping centers, and street locations.

The design of the new stores is artisan inspired to promote the brand’s heritage. The company is rooted in the American West, and Erdos says, «The Sundance vision is one of embracing the spirit of creativity and fostering individuality and independent expression. Our stores will aesthetically further that vision.» The company plans to use reclaimed wood and artisan materials throughout the two new stores.

The retail locations will offer apparel, footwear, jewelry, home decor and home furnishings. One-of-a-kind pieces and items exclusive to Sundance Catalog will be the cornerstone of the product offering.

Famed actor, director, and visionary of independent filmmaking, Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world.  From a small operation run out of the attic of the old Sundance Village firehouse, Sundance Catalog has grown to become one of America’s preeminent lifestyle retailers.  Offering a thoughtfully curated mix of unique, premium-quality men’s and women’s apparel, jewelry, accessories, footwear, art and home decor, Sundance Catalog elevates the traditions of authentic American heritage into a classic and creative style.