The Chris Paul´s shoes

As Lil' Chris opens presents filled with fresh Jordan gear from Kids Foot Locker, Paul shares that he only had one dream as a kid - to be able to fly.

Carme Barceló. 08/12/2014
Kids Foot Locker and Chris Paul
Kids Foot Locker and Chris Paul
Kids Foot Locker and Chris Paul. . Click on the image for more information

Kids Foot Locker, part of New York-based specialty athletic retailer Foot Locker, unveiled a new, humorous 30-second television commercial for the holiday season. Timed to hit the airwaves as sports fans and athletes around the country stock up on holiday gifts, the spot titled, ‘Superpower’, features seven-time NBA All-Star Chris Paul along with Paul’s real-life mother, Robin, wife, Jada, and children, Lil’ Chris and Camryn.

As Lil’ Chris opens presents filled with fresh Jordan gear from Kids Foot Locker, Paul shares that he only had one dream as a kid – to be able to fly. Paul’s mother, Robin, joins in the tender moment by recalling that her son’s childhood dream was, in fact, to be able to talk to animals. Paul respectfully disagrees and his mom takes it further by telling the family he wanted to get to know Mr. Peeps, his pet guinea pig, better as Jada and the children giggle in amusement.

«We are very excited to continue our partnership between Kids Foot Locker and Chris Paul. Chris is a great role model for kids, leading them both on and off the court», said Stacy Cunningham, Executive Vice President of Marketing for Kids Foot Locker. «‘Superpower’ shows them that with big dreams and a lot of heart, you can transform into the hero that you aspire to be».

«The holiday season is such a special time of year and having the opportunity to work with my family in this Kids Foot Locker campaign has been great», said Paul. The spot was created by worldwide agency BBDO. Holiday shopping at Kids Foot Locker features premium new products, including Chris Paul’s latest signature shoe, Jordan CP3.VIII.

Kids Foot Locker is part of Foot Locker, Inc.,( NYSE: FL) a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand.  Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel.

Relacionados

Últimas noticias

Subir arriba

Este sitio utiliza cookies para prestar sus servicios y analizar su tráfico. Las cookies utilizadas para el funcionamiento esencial de este sitio ya se han establecido.

MÁS INFORMACIÓN.

ACEPTAR
Aviso de cookies
Versión Escritorio