H2O+ Appoints New CEO

H2O+, brand leader of premium, marine-based skincare products, announces the appointment of Joy Chen as the company’s new President and Chief Executive Officer.   Ms. Chen brings over 20 years of industry experience and a proven track record of driving sales and profit growth, in demanding, complex turnaround situations. She is most noted for her passionate motivation of multi-functional teams, innovative problem solving and decisive executive leadership skills instrumental to building successful businesses.

Most recently she served as the CEO of YES TO Inc. where she managed the YES TO skin and bodycare portfolio’s expansion of North America and International distribution.  «I am thrilled to join H2O+ and expand upon what the brand has accomplished in its 25+ year history», says Chen. «It’s exciting to be working with a company that is so passionate about their brand and has so much opportunity».

«Pola Orbis welcomes another well-rounded executive to our leadership team,» added Yutaka Den, Chief Business Global Director, Pola Orbis Holdings. «More than ever, the Pola Orbis Group is committed to H2O+, and we are very much looking forward to working closely with Joy».

H2O Plus, LLC is a leading brand of premium, marine-based skincare products for the face and body.  H2O+’s unique concept combines natural marine ingredients and state-of–the-art technology to improve and maintain healthy, youthful skin.  H2O+ has a large and expanding presence in more than 40+ countries. Their parent company, Tokyo-based, Pola Orbis, ranks among the Top 25 beauty care companies worldwide.

Pola Orbis, the fourth leading cosmetic company in Japan, has been developing its business model around the cosmetics industry with a recurring theme of «beauty and health» since its founding in 1929. Pola Orbis employs a multi-channel strategy with multiple brands to meet diversified customer demands and increase market share.