New record sales for BMW

The company also sold more vehicles than ever before in the first eight months of the year, with a total of 1,571,467 (+4.2%) vehicles delivered to customers around the world. “When we announced our second quarter results in early August, we reported yet another quarter within our profit guidance and profitability remains our clear focus,” said Dr Ian Robertson, Management Board Member for Sales and Brand BMW.

“While we continue to see headwinds in several key markets and have the model changeover of the BMW X3 and the BMW 5 Series in China, we have nonetheless achieved a new record level of sales for August. Our nine electrified vehicles continue to enjoy increasing success, with the two newest additions – the BMW 5 Series and the MINI Countryman plug-in hybrid variants – achieving strong sales,” he continued.

Global BMW brand sales in August increased 3.1% on the same month last year, with a total of 146,926 vehicles delivered to customers. The brand’s sales for the first eight months of the year were also higher than ever before, with 1,338,475 vehicles sold, up 4.4% on the same period last year. Many models in the portfolio contributed to these record figures. Despite the current model changeover of the BMW X3, the BMW X family continues to be a major growth driver with overall BMW X sales up 13.9% (457,442).

The BMW 1 Series (121,415 / +10.1%) and BMW 7 Series (41,536 / +16.9%) also achieved significant growth. Meanwhile in August, the new BMW 5 Series achieved sales growth of 50.7% (16,762) in markets excluding China, where the BMW 5 Series is currently in model changeover.