The dramatic events that struck France in early November have affected the country in many ways: first, on the level of our emotions and feelings, triggering an unprecedented wave of public awareness in France and at the global level. Yet it has also had a severe impact on the tourism industry.
It is within this context that Alliance 46.2 has chosen to respond by launching a major campaign that aims to reassure public opinion and to boost the attractiveness of Paris not only among Parisians and the people of France, but also among the foreigners that visit us daily.
This viral campaign launched on Tuesday, 15 December, at 12 noon and evolved around the federating hashtag, #ParisWeLoveYou. The campaign’s goal is to communicate one strong message: “PARIS WILL ALWAYS BE UNIQUE” A dedicated website – Parisweloveyou.fr – invites the online community to share photos illustrating their attachment to Paris.
Thanks to the power of social media, we plan to create an enormous mobilisation of public opinion. This mobilisation will be amplified by a physical materialization of the #ParisWeLoveYou hashtag, a giant object that will be covered with photos from web surfers in the weeks ahead and placed in a symbolic location in Paris
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