Showroomprivé successfully acquired a 60% stake in Beauteprivee, valuing the company at an enterprise value of €18 million for its entire capital, with an option to acquire the remaining 40% in 2019. This combination with Beauteprivee will allow Showroomprivé to strengthen its position on the online flash sales market of cosmetics and well-being products and reinforce its offering to serve the Digital Woman.
With over 3 million members and more than 800 brand partners, Beauteprivee is the French leading online flash sales player specialized in cosmetics, beauty and well-being products and services. It reported IFRS net sales of 19 million euro in 2016, up more than 40% versus the previous year. Its EBITDA margin exceeded 7%. Beauteprivee’s co-founders Frédéric Bille and Xavier Chauvin will continue to manage and act as co-CEOs of Beauteprivee following its combination with Showroomprivé.
Expen performed financial due-diligence services, and McDermott Will & Emery served as legal counsel to Showroomprivé.
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