The new ambassador of OroGold
The actor Brian Austin Green becomes the new face of cosmetics brand
Orogold Cosmeticsis pleased to announce actorBrian Austin Green, of FX’s Anger Managementand Beverly Hills 90210, has been named the new ambassador for the brand’s collections of the luxury anti-aging skincare targeting men. Brian’s dapper and appreciation of the finer things in life, make him the ideal spokesperson for the opulent skincare collection that infuses pure 24K gold into each product.
Brian Austin Greentruly personifies Orogold´s ideal male consumer: Intelligent, hardworking, sophisticated men who appreciate luxury and understand the importance of maintaining a healthy skin regimen.
«We are thrilled to be able to announce the news that Brian Austin Green is the face of Orogold Cosmetics’ new men’s campaign», said CEO Adi Oded. «The Orogold Skincare Collection encompasses luxury and class, which are all things we feel Brian exemplifies. This comes at an exciting time for our company as the company continues to grow»,Brian Austin GreenjoinsDenise Richardsas the company’s second celebrity ambassador.
Orogold Cosmetics, a luxury, anti-aging cosmetics line that restores the youthful appearance of skin with the main active ingredient, 24K gold. Under the influence of gold, the skin improves its firmness, regaining elasticity and freshness, enhancing the body’s natural responses for healing and regeneration due to the effects of sun damage, aging and other environmental factors. Barring the year 2009, the world cosmetics industry has witnessed a steady growth of about 4% each year between 2004 – 2013.
The beauty industry is one of the few industries that managed to emerge unscathed from the recession and its growth seems to burgeoning thanks to the baby boomer generation.Baby boomers represent the largest target market and they want products which help them look and feel younger. This probably explains the massive growth specific to the anti-aging beauty segment.
Orogold Cosmetics, one of the major players in the world of anti-aging skin care, has developed a marketing strategy to capitalize on the growth of this industry.Advances in technology and the growth of the television has transformed the way the Gen Y looks at skin care in general. It is not just the baby boomer generation who makes up the anti-aging consumer market. Women between the age of 25 – 35 have started to focus more attention on issues like fine lines and wrinkles.