At the end of a four-year mission, which has led to the complete repositioning of the brand, the Maison Yves Saint Laurent announces the departure of Hedi Slimane as its Creative and Image Director.
Since March 2012, under the creative helm of Hedi Slimane, the House has enjoyed a holistic reform that has brought back its utmost modernity and fashion authority, while keeping alive and respecting the original vision of Mr Saint Laurent. This repositioning has granted a new life and a new story to one of the most important French Couture Houses, with undisputed success.
Francesca Bellettini, President and CEO of Yves Saint Laurent, stated: “I would like to thank Hedi Slimane very much for his vision in reforming such an iconic House as Yves Saint Laurent. The direction that has been taken over the last four years represents an incredible foundation for the Brand to build on for its continuous success.”
François-Henri Pinault, Chairman and CEO of Kering, stated: “What Yves Saint Laurent has achieved over the past four years represents a unique chapter in the history of the House. I am very grateful to Hedi Slimane, and the whole Yves Saint Laurent team, for having set the path that the House has successfully embraced, and which will grant longevity to this legendary Brand.”
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