Gold Collection: Uno de 50’s first gold-plated designs

‘Uno de 50’ is triggering a gold rush. The “padlock brand’s” signature metal alloys are getting a new coat of glamour in the just-launched Gold Collection. A few months back Uno de 50 added another new business line in the shape of ‘On the road’, its first bag collection. Now it’s back with more surprises, introducing this precious metal in a new collection that has already gone on sale at its more than 100 shops worldwide and e-shop.

In line with its trademark craftsmanship and exclusivity, Uno de 50 is adding stylish 3-micron plating to its Gold Collection, which the brand has been carefully honing to achieve the right shade. Made at the brand’s workshops in Madrid, the collection comprises 41 different pieces, including new models and re-edited bestsellers, some with the leather detail that is also such a part of the brand identity.

Uno de 50 is extending its global reach, too. After making its Tokyo debut on Omotesando, one of the world’s top luxury thoroughfares, it now plans to open 30 more PoS in 2015. The focus will be on Russia, where it already has three of its own spaces, and the USA, where a new boutique in New York’s World Trade Center is set to join its 22 other shops. The Spanish brand is already operating in a number of major European cities and has set its sights on London in 2015.