Gwyneth Paltrow, the New Face of TOUS

Winner of an Oscar for Best Actress, creator of the lifestyle website Goop and a successful businesswoman, Gwyneth Paltrow is set to become the new star of the TOUS universe.

The Luxonomist. 17/12/2015

The jewellery brand TOUS has chosen Gwyneth Paltrow as the star of their upcoming global advertising campaigns. January will see the launch of Tender Stories Number 4, the first campaign to star the actress. The main objective of the campaign is to depict tenderness as a universal TOUS value, through an appealing story told using cinematographic treatment.

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Gwyneth Paltrow / 18kt yellow gold and stainless steel TOUS Mesh cuff /Sterling silver and onyx TOUS Color bracelet. Click to buy

As in previous Tender Stories, the visual campaign will be accompanied by a video starring the actress, who tells a story that aims to further explore the brand’s essential value with a cool, intelligent, moving and fun tone. «We are delighted that Gwyneth is going to be the face of TOUS in our upcoming campaigns,» says Rosa Tous, corporate vice-president of TOUS. «As well as being an incredibly beautiful woman, Gwyneth is a talented actress who is able to transmit the essential value behind our brand: tenderness.»

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Tous Sensual Touch and Gwyneth Paltrow. Click to buy

Founded in 1920, the company really began to take off under the leadership of Rosa Oriol and Salvador Tous when it focused on a concept of innovative jewelry, which set itself apart from the traditional jewelry market. TOUS has become known as a lifestyle jewelry brand with its lines of handbags, fragrances, watches, eyewear and accessories, under the concept of affordable luxury.

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Gwyneth Paltrow and Silver Lyra Pendant. Click to buy

Present in 5 continents with more than 500 stores in cities such as Barcelona, Madrid, New York, Miami, Shanghai, Tokyo, Moscow, Mexico DF or Dubai, TOUS consolidates its position as a global brand.


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