Bugatti Lifestyle Boutique

Blue is the colour of Munich when the manufacturer of the world’s most powerful, fastest and most exclusive production super sports car opens its dealership in the Bavarian capital. “The Blue of Munich” is the motto of the evening when both Bugatti’s first showroom in Munich and the French luxury brand’s first lifestyle boutique in Germany open their doors.

After Tokyo, Munich is the second city in the world with a Bugatti showroom and a lifestyle boutique under the same roof. Bugatti’s partner in Munich is the Dörr Group, which also operates a Bugatti showroom at its headquarters in Frankfurt am Main. Bugatti Munich and Frankfurt are the first locations in Germany with the new Bugatti brand design. In total, Bugatti now has 32 dealers in 17 countries, including four in Germany.

Dr Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, Customer Service and Brand Lifestyle, and Rainer Dörr, Managing Director of the Dörr Group, cut the blue tapes in Munich to open the facility only a few days after the presentation of the Chiron, Bugatti’s new 1500 HP super sports car, at the Geneva International Motor Show.

“It is a great privilege for us to be a partner to Bugatti and to be able to offer our customers not only this unique super sports car but also the exquisite Ettore Bugatti Collection in appropriate surroundings,” said Rainer Dörr. “The opening of the showroom and the boutique is a major event in the history of the company. It means a great deal to me and to my team. We are looking forward to stepping on the gas in Munich for Bugatti.” The Dörr Group, with headquarters in Frankfurt am Main and branches in Stuttgart and Munich, has successfully represented luxury and sports car brands in Germany for five years.