Mini Boosts BMW sales

The BMW Group has achieved new record sales for November with a total of 197,480 (+4.9%) vehicles delivered to customers worldwide. This brings the total number of vehicles sold by the company so far in 2015 to 2,033,948 (+6.9%). It’s the first time the company has sold over 2 million vehicles by this stage in the year.

“The steady sales growth we’ve shown throughout the year so far reflects the great new products we currently have on the market,” commented Dr Ian Robertson, member of the board of management of BMW AG responsible for sales and marketing BMW. “From the BMW 2 Series Active Tourer to the BMW X6 and the BMW i3, we are seeing a very positive customer response to a wide range of products, resulting in sustained sales momentum,” continued Robertson.

Sales of BMW brand vehicles in November were 5.6% higher than in the same month last year, with a total of 167,853 vehicles delivered to customers. In the year-to-date, 1,728,553 BMW vehicles were sold around the world, an increase of 5.8% on the same period last year.

November was a record month for the MINI brand with sales totalling 29,271, just above the extremely high sales result achieved in November last year (+0.9%). MINI sales for the year-to-date are also higher than ever, with a total of 302,091 delivered to customers so far in 2015 (+13.8%). Monthly sales of the 5 door MINI are more than twice what they were in November last year, with a total of 8,510 delivered to customers worldwide.

In the Americas, sales of BMW and MINI vehicles rose by 2.5% compared with November last year (45,169), whilst year-to-date sales in the region are up 5.3% (447,445). Deliveries to customers in the company’s second biggest market, the USA, were 1.2% up on November last year, totalling 36,447. In Canada, deliveries rose 19.4% compared with the same month last year (4,111) while monthly sales in Mexico increased by 22.5% to total 1,654.

Sales of BMW and MINI vehicles also increased in Asia, where deliveries in November were up 4.7% compared with the same month last year (60,547). So far this year, a total of 621,671 BMW and MINIs have been sold in the region, an increase of 4.5%. Monthly sales in Mainland China totalled 41,090 (+3.2%).