Mercedes-Benz will extend its portfolio of premium business apartments in Singapore in collaboration with Frasers Hospitality, a leading global award-winning hospitality group. The nine Mercedes-Benz living @ Fraser apartments have been designed and furnished by Mercedes‑Benz Style in cooperation with interior design specialists JOI Design Hamburg.
To meet the evolving needs of today’s e-generation business and leisure travellers, Capri by Fraser is a design-led and high-tech hotel residence brand which cuts through the conformity of typical hotel accommodation offerings. It combines the facilities of a smart hotel with the space and informality of a serviced residence. Ranging from 52 to 70 square metres, each Mercedes-Benz living @ Fraser apartment is equipped with a kitchenette and spans out to a large outdoor private terrace with a hammock bed.
The hotel residence is a stone´s throw away from Changi International Airport and a multi-purpose conference and exhibition venue. Guests have the option of a dine-in at the hotel residence´s all-day dining restaurant or opt for a take-away from its Deli. A lobby bar is also available for those who enjoy a drink in the evenings. Mercedes-Benz successfully entered the exclusive premium serviced apartment market in autumn 2015 with six apartments in London’s Kensington district.
“With our serviced apartments guests can discover and enjoy the Mercedes-Benz brand in a completely new context. On the one hand our new venture in Singapore has been conceived to offer our clients the best in their temporary home, on the other we are also looking to showcase our unique design philosophy and quality standards to new target groups,” said Gabriele Mussotter, responsible project manager at Business Innovation, the department behind the idea for Mercedes‑Benz Living @ Fraser.
With these apartments the premium automotive brand has succeeded in translating its expertise in cutting-edge design, innovative technologies and integrated mobility solutions to the serviced apartment sector. People will be able to experience the ‘modern luxury’ for which Mercedes is renowned even when they’re not on the road. The interior design concept adheres steadfastly to the Mercedes-Benz design philosophy of sensual purity.
Stimulating contrasts and surface finishes reminiscent of natural forms combine to create an unexpected feel-good atmosphere that speaks both to the heart and to the mind. Mercedes-Benz living @ Fraser Singapore are aimed at the millennial travellers, who demands a 24/7 work life balance, without compromising on style and comfort. Through the interplay of urban elements, technology and intuitive usability the exclusive spaces offer the latest in modern living paired with the comfort and convenience of serviced apartments.
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