New Boutique Hotel in New York

Alfa Development, one of Manhattan’s leading real estate companies, will be opening its first boutique hotel project, HGU New York. Alfa Development has invested $18 million in renovations of HGU New York, located in the NoMad District at 34 East 32^nd Street. The hotel will manifest the city’s history through its original architecture, curated art programming and multifaceted eclectic design.

The hotel lobby preserves the history of the 1905 landmark Beaux-Arts structure designed by architect Frederick C. Browne. To inject a modern New York sensibility to the property, Alfa Development has enlisted hospitality designer Peter Guzy of Asfour Guzy Architects as well as DD Allen of Pierce Allen Design. The fusion of these two visions is a mindfully designed and eco-conscious hotel, where guests enjoy in the ambiance of communal spaces.  Alfa Development brings a sensibility in design and modern infrastructure to hospitality, including a state of the art HVAC system decreasing the carbon footprint by 50%.

«We look forward to introducing our motto, history, architecture, and sustainability on a human scale into one of the world’s most robust hotel markets,» adds Michael Namer, CEO of Alfa Development. «While the renovation brings new life to this landmark hotel, we are preserving the historic elements to what we believe the hotel would have offered, providing guests with an experience grounded in a century-long New York point of view.»

HGU New York has also partnered with Gallery 151, a premier contemporary art gallery based in lowerManhattan. The curated art will showcase contemporary pieces, drawing inspiration from urban backdrops of New York City’s emerging artists and feature icons such as Fab 5 Freddy and Liz Markus, among many others.