Angel Who?

Lane Bryant, the nation’s leader in fashion for women sizes 14 to 28, is excited to announce the brand’s revolutionary Spring Campaign. Debuting nationwide today, the #ImNoAngel movement invites the world to celebrate women of all shapes and sizes by redefining society’s traditional notion of sexy with a powerful core message: ALL women are sexy.

The provocative #ImNoAngel campaign conceptualized by creative agency Laird+Partners, kicks off with a series of TV advertisements and photographs taken by famed photographer Cass Bird, starring top industry models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, dressed in the brand’s incredibly sexy, beautifully designed Cacique lingerie. Styled with a naturalistic approach by Kathryn Neale, each image personifies the notion that sexy doesn’t come in one form; sexy is unique, real, and personal for each and every woman.

The #ImNoAngel movement is driven by a comprehensive national advertising campaign that will feature Bird’s images and video across Lane Bryant’s stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

The #ImNoAngel hashtag was created as a headline provoking all to come together in redefining the ideals of sexy with the hopes of igniting a significant revolution. In conjunction with the national advertising campaign, Lane Bryant invites anyone and everyone to join in the movement with a selfie that showcases their own idea of sexy. Using «#ImNoAngel» – written in lipstick on a mirror- all are encouraged to share their images across the brand’s social media channels as well as through their own personal channels.

«Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself. Lane Bryantfirmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,» said Lane Bryant CEO and President, Linda Heasley.

Lane Bryant® is the nation’s leading women’s special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA).