Reebok ZPump Fusion Revolutionizes Running

Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion – a running shoe that uniquely conforms and adapts to any foot.  «ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate,» said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts. 

«It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,» adds Litchfield.

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.

• The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a custom, locked-in fit to achieve maximum performance.
• The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runner’s foot to provide improved control and comfort as you run.
• ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.

When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

The Pump technology was launched 25 years ago, The Pump technology is a unique and ground-breaking innovation in footwear that continues to shift the landscape of the running category to this day. First introduced in 1989, Pump has transcended generations to not only be recognized as an iconic piece of footwear but is now also at the heart of the running category.

The range was introduced in 1989 as a premier basketball shoe before transcending into tennis, running and aerobics in various forms throughout the 1990s. These transitions culminated in the InstaPump Fury, the first iteration of a full-length exoskeleton pump bladder that supported the foot and laid the platform for the ZPump Fusion evolution in 2015.