Romanticism is Back (for Him, too)

The spring elegance of the Benetton man is smart and always designed to put him at ease in stylish Italy and throughout the world.

Colours for the urban man range from ginger red, navy blue and army green to shades of tobacco. The perfect city look is the blue canvas bomber jacket, five pocket jeans and the sporty fleece jacket. Denim or cotton shorts and slogan-emblazoned round-neck T-shirts or denim check shirts make for combinations that are never banal.

Meticulously detailed lightweight sweaters, featuring vivid but not too way-out tone on tone prints, are worn with jackets with big pockets, chinos rolled up at the ankle and nonchalantly elegant slipper shoe. Looks that recalls the Fifties – style and lightness, and always up to date with Benetton clothes.

Urban style for the Benetton man is easy chic and consists of lots of coloured or patterned linen polo shirts, slim fit crewneck cotton sweaters in sober shades of petrol blue-green or carbon blue, to wear with floral print, piquet-effect or check shirts. Go-everywhere light cardigans are in both solid colours and tropical or minimal patterns.

A style for summertime living in the city, comfortable and easy, masculine but trendy, enlivened by flashes of canary yellow on pullovers, sweaters with a pocket and knee-length shorts. And while bermudas are in denim or feature flower prints, five pocket pants are in more classic blue denim.

For evenings and dinner offshore, there’s a touch of the dandy about the floral shirt, peach pink waistcoat and unlined linen jacket in cream or air-force blue. Accessories continue this relaxed styling with leather ‘monk’ sandals and blue and beige suede lace-ups.

A colourful, easy fashion, made of pieces to mix and match every day, like a playlist on Spotify. Just as Benetton, a brand famous worldwide for its ‘happy’ touch and quality, wants it.