Naturalizer captures the essence of style at any age in its new marketing campaign. The brand engaged New York-based mother and daughter pairs to show how true style transcends generations. «For almost 90 years, Naturalizer has celebrated the beauty and individuality of women through its commitment to delivering feminine, stylish and comfortable shoes,» said John Malpiedi, senior vice president and general manager of Naturalizer. «Collaborating with real mothers and daughters was the perfect opportunity to show how Naturalizer transcends and connects generations and empowers women to express their unique sense of style.»
Naturalizer is honored to feature the special bond between mother and daughter in this campaign, as seen through the Durso, Sambucini and Baker families. Each family styled a different Naturalizer shoe – with mother and daughter adding their own twist – showcasing the timeless appeal of Naturalizer’s collection. The ladies also shared sweet reflections about their relationship and style, including:
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