Talent and Broad Appeal to Capezio

The young star joins a long and illustrious list of dance royalty who have been a part of the Capezio brand for over a century.  Maddie will represent Capezio across all media, star in the brand’s ad campaigns and appear at events, competitions, and workshops.

Maddie Ziegler, with her exuberance, drive and achievements within multiple dance genres, embodies the Capezio brand mission of supporting dance in all its forms.  «It’s rare to find a young dancer with that kind of talent and such a broad appeal, we’re lucky to have her.» said Anthony Giacoio Jr, Co-CEO of Capezio.

With an extensive and diverse fan base, Maddie, who came to fame as the break-out star of Lifetime’s Dance Mom’s and Sia’s music video trilogy, speaks to a new generation of dancers and dance-aficionados. It was her talent, commitment to the craft coupled with her style and broad appeal that captured the attention of Capezio.

«I’ve been wearing Capezio since I started dancing and I’m proud to represent a company that has this history with some of the greatest dancers in the world.  As a dancer, I practically live in leotards and Capezio makes amazing clothes and shoes that make me feel strong and comfortable.» – Maddie Ziegler

Capezio has a long history of nurturing young talent as well as seasoned dance professionals, so partnering with Maddie Ziegler was a natural fit.  Maddie’s style and career trajectory are also aligned with the brand’s evolution beyond traditional forms of dance as it expands into new genres, and new categories like dance active and more lifestyle oriented products.

Capezio is the foremost name in dance. With 128 years of quality craftsmanship, dedicated customer service and timeless design to its name, Capezio has been making footwear and apparel that have inspired greatness in studios and on stages and runways the world over. It is this rich heritage of supporting dance in all its forms and celebrating movement as a means of creative expression that has made it the brand of choice for athletes and performers everywhere.

Maddie Ziegler has been performing on stage since the age of two. After being enrolled in the Abby Lee Dance Company in Pittsburgh, Pennsylvania, and growing into a fierce competition dancer, 12 year old Maddie has segued into becoming an internet sensation. She has starred in singer-songwriter Sia’s music videos for Chandelier, Elastic Heart, and Big Girls Cry. Ziegler has had the honor of performing the artistic contemporary routines on SNL, The Grammy’s (2015), The Ellen DeGeneres Show, We Can Survive at the Hollywood Bowl, Dancing with the Stars, and Jimmy Kimmel Live! Variety hand-picked Maddie for their 2014 ‘Youth Impact Report’, which spotlights artists 21 and under.