The Return of Wonder Woman!!

Next year she will become the sign of our times entering the luxury industry through the front door with red carpet.

Beatrice Rangel. 26/11/2015

So far Wonder Woman had been one of the Super Heroes nurturing the childhood dreams of leadership for women baby boomers and a bread winner for DC Comics. But beginning next year she will become the sign of our times entering the luxury industry through the front door with red carpet.

Wonder Woman
Wonder Woman

This amazing and unsuspected come back is being propelled by two fundamental changes in our culture. The Internet reign is silently but effectively munching up hierarchical structures and pyramidal power structures. Just as knowledge no longer is a process of individual inspiration and creation but a collaborative effort undertaken by teams, power is created and preserved through horizontal organizations.

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Multiple roles assigned top women by the industrial society.

And women are much better managers of this process than men, as they had to simultaneously manage several scenarios during the industrial era, when specialization was the flavor of the day for successful production. Multiple roles assigned top women by the industrial society prepared then for multitasking in the work place and to develop inclusive managerial approaches to value creation.

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Superhero woman

Women had thus to embrace careful planning, open-mindness and flexibility to successfully cope with incidental changes in their daily lives which could pose serious threats to their life balance… They had to be providers and defenders of the home space while extracting inspiration from love for the mate and the children rather than from competitive or ruthless power seizing strategy.

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Gwyneth Paltrow with creative directors of Valentino Maria Grazia Chiuri and Pierpaolo Piccioli

And guess who incarnates this ground breaking philosophy? You guessed right !! WONDER WOMAN!!! It therefore is no surprise that the character has brought together three leading creators of style and entertainment content of this century. Gwyneth Paltrow, Grazia Chiuri and Pierpaolo Piccioli have teamed up to create entertainment content and fashion after the legendary super hero. Miss Paltrow who earned her fame as an outstanding Hollywood actress turned into digital retailer many moons ago.

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Valentino Cropped Leather Jacket Emroidered with Studs. Click to buy

Her company GOOP is growing as millennials increasingly demand its products and their enveloping style which is down to earth, comfy and fun, yet elegant . Ms Chiuri and Mr Piccioli are the blood stream at the fashion brand Valentino. The trio joined forces to create a Wonder Woman collection that is bound to make headlines and define a new stage in millennial taste.

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Valentino Gabardine Chino Oversized Jacket with Pockets. Click to buy

As Hollywood prepares to relaunch the famed comic book heroin and lack of effective geopolitical responses to current crisis place into de hands of women the helms of many nations and organizations Wonder Woman is bound to transcend the couloirs of fashion to grab the reigns of world power. And Valentino will be remembered as the brand that best capture the new times.


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