Lovely Aniversary

After delighting fans for a decade with Lovely, her classically modern and softly seductive fragrance, Sarah Jessica Parker announces the launch of a 10^th Anniversary special edition, in stores now. To herald this anniversary, Sarah Jessica Parker is kicking off a campaign devoted to her fans that includes the creation of a digital Lovely memory wall and a limited-edition Lovely sweatshirt.

«I can’t quite believe that it’s been 10 years since Lovely was first introduced. I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It’s been a real treat to travel back in time to Lovely’s inception and reminisce on those fond memories. Fragrance is something I’m constantly experimenting with and I’m delighted to continue the exploration and discover what the future holds.» Sarah Jessica Parker said.

Sarah Jessica Parker will take to social media to share her Lovely memories and invites fans everywhere to take part in the conversation by sharing their own memories, tagging @SJPLovely and #LOVELYTurns10. All posts will be displayed beautifully alongside Sarah Jessica Parker’s on a digital wall to form a mosaic of memories.

To further commemorate the anniversary, Sarah Jessica Parker created a limited-edition sweatshirt featuring the word Lovely written in her handwriting across the front. Fans who participate in the Lovely memory wall will have the opportunity to win the covetable item with «social currency» via tweets or Instagram posts, or by uploading directly to the site. In true Sarah Jessica Parker style, the 10th Anniversary bottle of Lovely will be adorned with a fabulous new «outfit.» The bottle depicts the romantic style of a vintage parfum flacon with sweeping curves that shine with the addition of champagne pink metalized glass and are accented with the flourish of Sarah Jessica Parker’s signature grosgrain ribbon.