Cocktail and Confidences

Cointreau Creative Crew is a philanthropic programme which aims to develop and boost women’s creativity by encouraging them to dare to be themselves and to realise their dreams. A series of webisodes launched by the YouTube/Cointreau Officiel channel:

«I am a doer. People think I’m crazy but I am passionate!» Introduction with Eva Longoria, sharing confidences with Laetitia Casta for the Cointreau Creative Crew. The tone is set. Eva Longoria, actress, producer, activist, and philanthropist confides her dreams, actions, struggles and designs to become an accomplished woman but also to work for a better world through her foundations. She faces daily challenges.

«Goals give you direction but dreams have power», Eva Longoria starts off, her expression as bright and beautiful as it is rare. Eva Longoria was the first guest of Laetitia Casta in the creative encounters organised by Cointreau Creative Crew to highlight talented individuals who question the ways things are done without losing their own sense of purpose and who ceaselessly explore their own creativity.

«I’ve known Eva for a long time. The discussions during our first meeting were about women, how we view the world and what has to be done to help women to forge their own way, to develop, to accomplish things. Eva is a person who has incredible internal beauty. She is sensitive and considerate and at the same time has a strength of character which defies everything! During the dinner for her Parisian Global Gift Gala foundation, I was able to appreciate how she has evolved and was impressed, moved, and overwhelmed! «Cocktail and confidences» is a wonderful time which provides the energy, the hope, and the desire to dare!» explained Laetitia Casta.

«The Creative Test», the second webisode, was made by Guila Clara Kessous, the youngest UNESCO Artist for Peace who campaigns tirelessly for a better world with imagination, joy, and humility. Guila Clara Kessous, who trained in positive psychology at the prestigious Harvard University, tailored the «Creative Test» for the Cointreau Creative Crew, which is used to reveal someone’s personality from their designs. Simple yet deeply interesting, this concept which is as innovative as it is surprising, is set out in a refreshing way during the series of webisodes.

The third webisode: «Twist and Fizz» is literally sparkling when Alfred Cointreau, Cointreau Heritage Manager and Cocktail Designer, puts his creativity to work in homage to Laetitia Casta, Eva Longoria and Guila Clara Kessous.