ASICS America has introduced a new line of performance running footwear, the Natural33™ performance footwear collection, specifically designed to provide runners with the best natural running experience. Featuring the brand’s innovative new AmpliFoam™ technology, developed at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, the Natural33™ collection was created to work naturally with all 33 joints in the foot.
ASICS Natural33™ footwear contains streamlined versions of elements found in many conventional running shoes, giving runners a more flexible and tactile ride. Developed with a uniquely high compression set, AmpliFoam™ allows ASICS to do something previously not possible – provide incredibly soft cushioning constructed at a lower density, that won’t easily break down. Softer midsoles also allow for better flexibility, comfort, and platform adaptability.
«Our new ASICS Natural33™ performance footwear collection takes running naturally and comfortably to a new level», said Brice Newton, Sr. Footwear Product Marketing Manager of ASICS America Corporation. «Runners will absolutely feel the difference with AmpliFoam™ – not only is it a softer ride, but the shoes will last a long time no matter how many miles you’re logging, thanks to our new cushioning technology.»
Anima Sana In Corpore Sano, meaning «A Sound Mind in a Sound Body», is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories.
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