Stuart Weitzman’s Muses

Gigi Hadid, Joan Smalls and Lily Aldridge are the new faces of the spring 2016 campaign.

The Luxonomist. 30/12/2015

Stuart Weitzman is thrilled to announce the debut of Gigi HadidJoan Smalls and Lily Aldridge as the new faces of the brand’s Spring 2016 advertising campaign. Shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting the intimate relationship between a woman and her shoes.

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Mario Testino behind-the-scenes with Smalls, Alridge and Hadid at the Stuart Weitzman Spring 2016 campaign shoot.

In the world of Stuart Weitzman, «sexy» means being comfortable and confident in your own skin, and the campaign captures this essence in a relaxed, effortless and chic way, while showcasing the new season’s essential silhouettes. With a spotlight on the NEARLY NUDE, Weitzman’s new block-heel version of his iconic NUDIST sandal, it is photographed true to its name with all three girls wearing nothing but their Stuart Weitzmans.

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The Nearlynude Sandal and Gigi Hadid, Joan Smalls and Lily Aldridge. Click to buy

The supermodel trio was chosen as the new faces of the brand because of their social relevance and fashion-forward trendsetter statuses. The quintessential girls-next-door, Gigi, Joan and Lily personify the confidence, empowerment, beauty and ease of women wearing Stuart Weitzman shoes. The fact that the girls are friends made them the ideal casting choice for the campaign, as Stuart Weitzman has always been a common thread in bringing girlfriends together, from shoe shopping to shoe sharing to shoe closet envy.

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Gigi Hadid, Joan Smalls and Lily Aldridge.

The international advertising campaign will launch in the United States, Italy, France, England, Dubai, Germany,Spain and Asia. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Milan, Paris and Hong Kong.


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