Healthy Skin is Beautiful Skin

BareMinerals unleashes ridiculously glowy skin this January with the launch of their new Skinsensorials Skincare line and hero product SkinLongevity Vital Power Infusion—a first of its kind lightweight serum essence designed to reawaken and help maintain skin’s most vibrant look of health.

As the leading foundation brand in the US, bareMinerals continually challenges convention by dedicating themselves to creating healthier makeup alternatives to help transform the appearance of women’s skin. Now, they’re expanding their complexion obsession with a skincare line that challenges the traditional approach to aging, and reflects bareMinerals’ beauty philosophy: that HEALTHY skin is beautiful skin.

“I believe it’s time to focus on making healthy choices every single day that energize you and make you look and feel incredibly vibrant, radiant and beautiful,” explains Leslie Blodgett, Creator of bareMinerals. “Until now, the conversation around skincare has always been about reversing the aging process, and anti-aging. That thinking is outdated. It’s time to make feeling beautiful the goal.”

Committed to its problem-solving roots, bareMinerals conducted a global skincare survey and discovered that 72% of women feel that despite using skincare products, their skin is not healthy, and 91% of women wish their skincare products provided long-term results. These findings—innately tied to the brand’s belief of delivering healthier alternatives—are the cornerstone of new bareMinerals Skinsensorials skincare, a line based on the fundamental concepts of healthy looking skin and longevity.

Traditionally, skincare products have been designed to address only certain concerns or specific areas of the skin. “If you think about it, to keep your body healthy you don’t start by taking antibiotics do you?” elaborates Sandy Saputo, Chief Marketing Officer. “You eat right, exercise and take preventative measures. Shouldn’t you do the same with your skin? For us it’s about shifting the conversation from ‘anti-aging’ to a more positive message about longevity and healthy-looking skin,” says Saputo.