Summer is around the corner, Finally!!

ODIN New York, the unisex, FiFi Award-winning brand, introduces The White Line. Born out of the desire to explore the feminine side of the brand, ODIN New York presents a trio of fragrances which explore the clean, simplistic essence of deconstructed florals – Milieu Rosa, Efflora and Vert Reseda. Inspired by every essence of the flower – from stem and leaves, to blossom and bouquet.  

The White Line is a collection of three, complex fragrances which have been synergistically and intentionally created for a minimalist olfactory experience. While ODIN New York is internationally recognized for its cult, unisex Black Line, a collection of ten eau de parfums with an urban, masculine edge, the brand wanted a creative clean slate to explore fragrances with a different sensibility, playing with the concept of unisex through a more feminine lens.

This resulted in the exploration of “clean” and “floral”, and the creation of three eau de parfums that are structurally very different from The Black Line. Milieu Rosa, Efflora and Vert Reseda are each constructed using the following three fragrance families:

• Rose: Exploring the bloom of the flower just as you smell it in the air
• Citrus: A citrus derived from florals; its qualities combined with traditional clean citrus notes
• Green: The exploration of a flower from its leaves and stem

The White Line’s packaging is an intricate relief created by paper engineer, Matthew Shlian. Shlian’s unique method of layering and pressing laser-cut card, creates three-dimensional, textured artworks that manifest the quintessence of each scent’s unique process of creation.

On her 50th birthday Elle Macpherson introduces THE SUPER ELIXIRTM by WelleCo, the next generation in alkalising food supplements. Formulated over many years for Elle Macpherson by Dr Simone Laubscher PhD, THE SUPER ELIXIRTM is unique and new to the health food market. The green food supplement is derived from Dr Simone’s fifteen years’ of Harley Street practice as a Nutritional Doctor specialising in disease prevention.

THE SUPER ELIXIRTM is designed to support your healthy nutrition at a cellular level and the optimum function of all 11 systems of the human body including; the digestive, endocrine (hormonal), integumentary (hair, skin & nails) circulatory and nervous systems. It has been perfected and balanced, optimizing the most effective combinations as part of an ongoing research process. The right balance of nutrients impacts and supports our natural body abilities.

THE SUPER ELIXIRTM could mean the end to your other supplements – just 10g of the powder daily contains all the vitamins, minerals and trace elements to assist wellness an vitally. The balanced blend of 45 key ingredients including bioavailable alkalising super greens, Chinese herbs, digestive enzymes and the miatake mushroom family are carefully combined in scientifically calculated ratios designed to keep your body within the desired alkaline range.

Alternative supplements can be manufactured, processed at high temperatures which can kill the nutrients and synthetic meaning that they are not ‘useful’ to the body. To be effective, nutrients must remain alive, treated gently and derived from whole foods to be absorbed and ‘useful’ to the cells of the body. THE SUPER ELIXIRTM ingredients are preserved by the custom UV resistant caddy, designed by artist Jasper Dowding. This stops degradation, and keeps nutrients intact and useful to the body.

And finally, the new C+C VITAMIN LINE sunscreens by NATURA BISSÉ not only protect your skin against sun damage – freckles, hyperpigmentation, photosensitivity, premature aging… – but also provide multiple benefits to the skin. Like all NATURA BISSÉ sunscreens, these are state-of-the-art cosmetic treatments that offer global multiprotection. Besides broad spectrum sun filters, their formula includes powerful ingredients that repair and strenghten the skin, thus preserving all its beauty, radiance and vitality. With these products, NATURA BISSÉ presents two unique and revolutionary ingredients:

• MacroAntioxidants^®: Powerful macromolecules which provide unprecedented protection against free radicals.
• Provitamin D: It ensures optimal levels of vitamin D, crucial to preserve the health and youthful appearance of the skin —this vitamin is inhibited by the vast majority of sun filters in the market.  The latest creation by NATURA BISSÉ protects your skin against UV rays, preventing and repairing the damage caused by sun exposure, such as irritation or inflammation which result in premature aging. Thanks to a powerful cocktail of multivitamins and effective anti-aging, firming and repairing ingredients, such as vitamin E, vitamin F, hydrolized collagen, arginine, glycerin, bio-fermented Zea mays oil and alpha-bisabolol, skin maintains its radiance and vitality. In addition, the innovative provitamin D, which ensures optimal levels of vitamin D, highly improves skin’s natural self-defense system, while providing intense hydration, effectively preventing sagginess and wrinkles.

This multitasking sunscreen for body, face and hair is formulated with an effective cocktail of vitamins and antioxidants, which provide excellent benefits to the skin. It also includes provitamin D, an innovative molecule that guarantees sufficient production of vitamin D, intensely hydrating and essential to reinforcing skin’s natural self-defense mechanism.

A combination of maximum efficiency UVB and UVA filters absorb and disperse the sun’s rays, protecting cellular DNA and preventing the appearance of spots and sagginess. Carrot oil, which contains high levels of betacarotene, vitamins and minerals, offers outstanding antioxidant and restorative properties. This formula also incorporates grape seed oil, vitamin E, and vitamin F (fatty acids omega 3 and omega 6) that deeply nourish