Beyonce and exercise physiologist Marco Borges announce their business partnership in 22 Days Nutrition and launches the 22 Days Nutrition plant-based home delivery meal service. Beyonce, who trains with Borges, took the 22 Days Nutrition challenge in the winter of 2013 with her husband, JAY Z, and has since made an effort to include more plant-based foods in her everyday diet. The program’s philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd day you are well on your way to forming new habits.
The home delivery service was born out of a demand from Borges’ friends, colleagues and clients who enjoyed his delicious meals that were naturally low in fat, sugar and salt and filled with flavor from whole-foods such as vegetables, beans, grains, herbs and spices. The home delivery program takes away all the guesswork and makes it easy to adopt the plan.
«I am so grateful that I took the challenge and credit Marco with leading by example», says Beyonce. «He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him».
The longtime fitness expert, who has been a leader in the field for over 20 years, says it’s really not about asking everyone to become a vegan but rather to make simple healthier food choices so they can live a more energetic and productive life. «I am humbled by this incredible partnership and excited to share the many benefits of a whole-foods plant-based diet», says Borges. «We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness. The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods».
The meals are 100% plant-based, made with organic ingredients, non-GMO, gluten free, soy free and dairy free and are delivered once a week. There are three plans to choose from: 1 Meal A Day-lunch or dinner, 2 Meals A Day-lunch and dinner or 3 Meals A Day-breakfast, lunch and dinner.
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