A Mix of Eclecticism and Strictness

A long path on two wheels, riding motorcycles and scooters with personality and style. «Create stylish products with strong personality  remains the philosophy of our company, to which products presented at the 2015 EICMA are the proof.» said Italjet. The recent history of Italjet is made of creativity and innovation along a past full of extraordinary success stories, always on the border between design and technology: a mix of eclecticism and strictness so unique, that it has brought in time to prestigious international awards.

On February 14, 1980 comes the recognition that alone is worth a career. The Design department of the Museum of MODERN ART of NEW YORK, the prestigious MOMA, notifies Leopoldo Tartarini of the decision to exhibit Pack 2 in the permanent collection. It is the only motorized vehicle on two wheels housed in museum.

But, in 1998, when The Guggenheim in New York decides to select some specimens of motorcycles and scooters, the museum assigns the only prize which will then be the only scooter exposed: the Formula 50, liquid cooled and already nominated four times scooter of year, Germany, Spain and Italy twice. In 2000 it was the turn of Velocifero.

Even today, Italjet’s flexibility in the production methods, is the basis for the renewed production structure. Through the huge investments in ‘Research and Development’ center, Italjet It is implementing a strategy aiming at quality and maximum originality. A constructive engagement in which all the staff are involved and motivated.

Among the many new ventures of the company in recent years, is the ever expanding e-bike collection, lauded for their unique design, halfway between a bicycle and a motorcycle. These e-bikes are inspired by the early motorcycles of the 20th century, with unique hand crafted leather and paint details. This year’s new models include the whole new «Adventure», based on the familiar Ascot frame, the Adventure features a central motor with an integrated controller.