The Next Era of Mobility

With its Strategy NUMBER ONE > NEXT, the world’s leading provider of premium products and services for individual mobility is setting out the framework to shape change in the automobile sector. The BMW Group intends to remain the driving force behind premium individual mobility. With a clear focus on people and their environment, the BMW Group aims to deliver solutions that are both ground-breaking and responsible.

“Throughout its 100-year history, the BMW Group has always reinvented itself. As a pioneer of new technologies, the company has shaped change, within both the industry and the world of mobility,” commented Harald Krüger, Chairman of the Board of Management of BMW AG, at the Annual Accounts Press Conference in Munich on Wednesday. “We are setting the standard with our Strategy NUMBER ONE > NEXT, both now and in the future. We will lead the BMW Group into a new era, one in which we will transform and shape both individual mobility and the entire sector in a permanent way.”

The BMW Group sees the changes sweeping across the world of mobility through digitalisation as an excellent opportunity to make mobile life simpler, safer and more convenient, thereby inspiring completely new customer groups. In the coming years, the Group will focus on broadening its technological expertise, expanding the scope of digital connectivity between people, vehicles and services and actively strengthening sustainable mobility.

The technological focus will therefore be on consistently achieving further advances in the fields of electric mobility and automated driving. The BMW Group has proved its credentials as a pioneer and visionary driver of innovation with the BMW i brand, of which more than 50,000 vehicles have already been sold, as well as with the latest version of its connected and intelligent flagship BMW 7 Series.

The BMW Group’s strategy will become driving reality, ushering in the next decade in the form of a revolutionary new BMW i model that will raise premium individual mobility to previously unknown levels. Under the banner of BMW iNEXT, the BMW Group brings new forms of automated driving and digital connectivity together with a new generation of electric mobility, lightweight construction and trailblazing interior design that will set new standards for the customer’s mobility experience.

“BMW iNEXT heralds the next era of mobility,” stated Krüger. “This symbol of our technology leadership will demonstrate how we will bring the future of mobility into series production.” It also underlines BMW i’s role as a driver of innovation and technological trailblazer for the company. The brand develops trendsetting technologies and services, subsequently transferring them to the BMW model range.