Under Armour Goes Digital

Under Armour opened its first-ever Connected Fitness digital headquarters in downtown Austin, Texas. Located in a new commercial development near the restored City of Austin Power Plant, the office currently employs more than 100 industry-leading engineers, data scientists, designers, and product innovators in digital health, fitness, and sports and is expected to grow substantially by the end of the year. 

The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.

The Under Armour Connected Fitness office is more than 35,000 square feet, and occupies the second floor of the adjacent building to the City of Austin Power Plant. The five acres surrounding the office are being transformed into a mixed-use urban oasis featuring 1.5 acres of public open space and a plaza; a 30-story residential tower and 33,000 square feet of retail space. This is the first Under Armour office in Texas, and the only office in the brand’s history solely dedicated to digital innovation.

The Under Armour Connected Fitness team will focus on building the company’s digital products, with the mission to make all athletes better by providing the tools they need to train, perform and live. The product suite was strengthened with the MapMyFitness acquisition in 2013, and solidified with the recent additions of Endomondo and MyFitnessPal. Collectively, Under Armour has a digital community of more than 120 million unique members worldwide.

There will be a notable dedication to health and fitness in the new space, with perks including a spin boardroom; in-office bike storage and repair stations; treadmill desks; a fitness recreation room; men’s and women’s locker rooms, complete with showers; and a stocked kitchen full of healthy food options. Located one block north of the Lady Bird Johnson Trail, the office provides employees with direct access to running and cycling paths.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour Connected Fitness powers the world’s largest digital health and fitness community through a suite of open platform applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.